In today’s digitization era, e-commerce has a large market, which involves a lot of cash and, thus, a lot of competition. According to a Selz report, 44% of online shoppers start with a search engine.
This means that an e-commerce business relies extensively on search queries and organic traffic to increase sales, which is why dozens of e-commerce websites consistently rank each other to top the search results.
Compete with now that we know that search engine optimization or SEO is highly important for the development of any e-commerce business, we will discuss here the best SEO practices that can double your e-commerce sales.
Do keyword research
Any SEO campaign starts with keyword research. Look for high-converting keywords with good search volume, low ranking difficulty, and high relevance to your brand or products, or both. Do not follow broad keywords as this will lead to a high bounce rate. Keywords with too much competition are also not a good option to target as it is very difficult to compete with the big giants.
Analyze your competitors
Look for your biggest competitors and analyze what they are doing. Analyze the keywords they are targeting and see if they have a higher domain authority than you.
In this situation, it is ideal to target other keywords for which you can rank quickly. Check the websites from which your competitors are getting their inbound links. A Digital Marketing Agency Arkansas help in identifying the competitor’s strengths and revamp the digital marketing strategy. Also analyze the architecture, navigation, user experience, etc. of their site.
Identify problems on your e-commerce site
The best way to find a solution is to identify real problems. Find out all the major issues on your e-commerce site, including updating duplicate content pages with unique content, using relevant URLs, redirecting 404 pages to the actual content, alternative products to out-of-stock products May include showing, updating content more frequently, targeting. For faster site load speeds, etc.
Make your e-commerce site more secure
E-commerce sites ask users for many details including personal and financial information. Therefore it is good to ensure that all information is encrypted for security. For this, we suggest that you switch the domain of your e-commerce site from HTTP to HTTPS. Doing so has another advantage – Google gives a little boost in ranking to sites that use HTTPS.
Load your site fast
Research shows that 40% of people will leave if your website takes longer than 3 seconds to load. The time has come to focus on improving the loading speed of your e-commerce site. Furthermore, you can boost your website’s speed by buying more server space, leveraging e-commerce-friendly CMS like Woo Commerce or Magento, compressing images and files for quick downloads.
Optimize your site for keywords
Optimize the entire e-commerce website, including content pages, page titles, product descriptions, image filenames, and alt tags, meta tags, and URLs for your targeted keywords. Create URLs that contain keywords and are user-friendly.
Improve the architecture of your site
Great site architecture can work wonders in your website ranking and conversions. Focus on having a website design that takes users from your home page to product pages with fewer clicks. Ensure proper internal linking, navigation, and user-friendly design for best results.
Keep your users happy
Ultimately, it is the users who can make or break e-commerce sales. Make sure you keep them happy and satisfied with a great user experience, ease of access, seamless checkout process, quick ways to contact you, easy navigation, fast loading speed, and great service. A live chat widget is said to increase conversion rates quite well.
Is a responsive website
Most e-commerce sales are done on mobile devices, which is why it becomes necessary for your e-commerce store to have a mobile-friendly website or mobile app development. A responsive website design works seamlessly on any device, including desktops, tablets, and smartphones.
Encourage Customer Reviews
Encouraging customer reviews for your products can increase your e-commerce conversion rate as most consumers prefer to read reviews before making an online purchase. Product reviews equate to more up-to-date content, which Google likes to see, so it is beneficial for you as long as your products are not good enough to get you good reviews. Using these SEO hacks for your e-commerce website can help generate more traffic, increase conversions, add buyers. And convert them into regular customers, doubling your e-commerce sales. For further assistance, you can contact a trusted Seo Service Company.