“If you have a Website, it makes your small business look big.” ~ Natalie Sequera
It’s true that building a website is not a piece of cake with an abundance of information on developing websites. Along with several website builder tools and templates available. Yet in today’s world, it is expected for a business to have an online presence in which having a website plays a significant role. Although for many business owners that are in the market as beginners, creating a website can feel like an overwhelming process.
Although you don’t need to be a coder in order to create an impressive website. You may find getting stuck at what content to include on the website. It’s a fact that no one can tell what particular things should be added, as it depends upon the industry. Yet for your ease we have created a list of 8 things that you need to know before building your small business website, so bear with us.
The feature that is a significant part of a website is the domain name. You will be sharing its URL with your current and potential clients and also promoting it on social media. Therefore, the point that should be kept in mind while deciding the domain name. It should be descriptive and easy to remember and type in. Along with this you also need to do decide on your top-level domain or TLD. It is the suffix that is present at end of the domain name, such as .net, .com, or .biz. The marketers that are present in Dubai GoUp suggest to decide it on the basis of local or type of business.
One of the main strategies to attract clients is to design a website that looks professional. There are some cookie-cutter website templates that stand out and act like a turn-off to the people that view your website. As it does nothing to encourage anyone to do business with you. In case you are an inexperienced website designer, then you should hire someone that can help you in designing a website for your company. As the online presence is an important thing that helps you in buying businesses.
The approach that is based on endless sales is vastly overdone and it makes the viewer put off with what you are offering. As people come to your website to get an insight about business and gain information regarding your product or services. As they are already interested, so make sure to provide more relevant, additional content to them. Share the story behind what motivated you to start your business. This is the best way to show off your business brand and values.
Options for Online Payment
The main purpose behind the business is to attract people that will buy your product. So you have to make it easy for them. Invest in a good shopping cart and always add the payment options such as credit cards and all the online payment options. Do some research to get a solution that is easy to work with and flexible enough to meet your needs now and in the future. As people don’t like to bother to print off and mail in a form and a cheque.
Location and Hours of Operation
It might surprise you to know that how many people come to your page just to know basic information. More specifically the store location or the hours of operation. Always add this information to your website and place it in a way that people can easily find it on your site. E Perhaps even in the menu so that it appears no matter on which page a visitor is on. In addition to this information on your website, you should also review and add information to your Google My Business profile.
People are initially attracted to the imagery that is present on the website. So investing in your own custom imagery that is based on your products, staff, and office can do a lot in order to humanize your business. There are many free or inexpensive stock images that you can utilize if you are not going for the custom imagery route. All you need to do is stick to any copyright rules they have.
There are opportunities that are coming on a daily basis, you wouldn’t like to miss one by making it difficult for the potential customers to contact you. As you won’t know that who may find you through someone sharing a link or finding you by searching keywords. Adding in a simple form can help you field and organize your contact request. It will also give more structure to your website than just publishing a contact, email address, and phone number.
A Call to Action
When you are successfully able to attract people to your website, you should always add a call to action to give them insight into what they should do next. As it helps you easily connect to the customers and grow your business such as a newsletter sign-up form, or in other cases tell them to follow your business on various social media platforms. In this way, as your business grows, your website can too. In both the form of the complexity of its features and the amount of content you put on it.
Summarizing it all a website for your business is a low-cost investment that can help you in establishing credibility and reach a wider customer base. As compared to the amount that can be reached through the traditional marketing techniques. So if you keep your website updated with fresh and current content, timely information, and is also quick to address technical issues. In this way, you will ensure that your site remains professional and top of the mind of your audience. Furthermore, you will never have to worry about not existing with your current and future clients.