Close to 70% of Americans use social media to connect with people and businesses online.
Social media give businesses a way to get attention, traffic, and sales if it’s used correctly. You might work hard to post and get engagement, but your follower count is stagnant.
The same applies to banner ads. You spend money on impressions, but your click rate is very low.
There’s a good chance you’re making banner design mistakes. If your banner isn’t designed well, they won’t bother to follow you or click on your ad.
Keep reading to learn the top banner design mistakes and how to avoid them.
- Too Much Text
A banner isn’t a short story or a novel. It is a graphic image that conveys a single idea.
One of the biggest mistakes that novice designers make is that they list 2-3 paragraphs in the banner and expect people to read them.
No one reads that much text. Even if they read a blog post, they read the headlines. Make short bullet points to convey the most important points in your banner.
- Spelling and Grammar Errors
You can’t afford to have spelling and grammatical errors in your banner. That can hurt your brand reputation. One study of online reviews showed that spelling errors made the reviews less credible.
That type of thinking applies to your brand. A spelling error means that you didn’t put enough care into the banner design. People assume that’s how you do business.
As you’re designing the banner, run the text through spell check. Copy and paste the text into the banner and format it from there.
- Don’t Resize the Image
YouTube, Twitter, Facebook, and banner ads all use different specs. You can’t use one image and upload it everywhere. Your images will be distorted or cropped.
You have to create separate image files for each application. Use a free banner maker to design and resize your images.
- Lack of a Clear Message
Your banner has to convey who you are and what you offer in a single image. What is the one thing that you want people to know about your business?
That’s what you should convey in the banner. You can use images that speak to what you do.
- Inconsistent Fonts and Colors
Consistency matters in banner design. People expect to see your brand’s colors, fonts, and look to match your website.
If you use one banner color on Twitter and another on Facebook, you’re losing people. Make sure your brand is consistent across all marketing channels.
Avoid the Main Banner Design Mistakes
It’s easy to make banner design mistakes if you’re new to graphic design. There are a lot of software tools that you can use to avoid many of those mistakes.
You still need to have a clear message and keep your brand consistent. If you found this article helpful, you’ll enjoy the other content on this site. Check out the latest on the blog.8