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What Are the Different Types of SEO That Marketers Use Today?

Thirty percent of small businesses use SEO (search engine optimization) as part of their marketing campaign. If you’re a small business owner who hasn’t taken advantage of this marketing technique, you’re missing out on a significant amount of website traffic. Why?

While only thirty percent of small businesses use SEO, more than half of all website traffic comes from organic search results. Search engine optimization is how you get organic traffic to your website.

Website traffic turns into potential customers, which turns into sales. It’s recommended that small businesses hire professional marketers to help with their SEO campaigns because there’s so much involved.

Did you know there are three primary types of SEO that marketers use today? Continue reading to learn what they are and why each type is so essential.

On-page SEO

On-page SEO refers to any content created for your website directly. These smart marketing techniques are done on your website’s pages that help it rank higher in search engines like Google.

A few of the most common types of on-page SEO include:

  • Blog posts
  • Title tags
  • Image alt-tags
  • Internal links
  • On-page copy (like your homepage or website’s “about us” section)

Producing high-quality content for your website is essential in bringing in targeted traffic. Keyword research and choosing relevant, intriguing blog topics are crucial parts of on-page SEO.

Off-page SEO

Off-page SEO is actions taken somewhere other than your website. These SEO services primarily focus on creating backlinks, which serve as additional “doors” to your website. When backlinks are created on other websites with high authority, they can also help you rank higher in search engines.

Social media marketing, guest blogging, and brand building are also part of off-page SEO. Social media is a great place to connect with your target audience and direct them back to your website, where your products or services are. Guest blogging can provide high-quality backlinks while offering potential customers valuable content.

Technical SEO

Technical SEO refers to anything technical or non-content related that helps your website rank higher in search engines. A few examples of technical SEO actions include:

  • Indexing your website for search engines
  • Decrease page load speed
  • Optimizing your website for mobile
  • Reducing on-page image sizes

Technical SEO is an innovative marketing technique that’s often overlooked. While content is still king, these other factors are equally important. For example, websites that lag or have long page load times are penalized by Google and will rank lower, no matter how excellent their content is.

More Questions About the Types of SEO Marketers Use?

There are three primary types of SEO that marketers use today. These include on-page, off-page, and technical SEO. Each type of SEO marketing works with the others to provide campaign results.

Do you have more questions about the types of SEO marketers use today?

Check out our other blogs. You’ll find articles on marketing, business, and related topics to help you learn more on the matter.

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