The Benefits of Combining Email Marketing with SMS

Combining email marketing with SMS marketing delivers a powerful punch.

The following are the top five advantages of using both of these channels into your marketing approach.

With each new generation, there is a greater desire to receive brand messaging through SMS. Companies must evolve in order to properly engage their audiences and achieve the desired outcomes. This entails establishing a bulk SMS system that works in tandem with other marketing activities.

Text message marketing has the ability to generate substantial ROI. It’s a great way to deliver targeted discounts, event updates, or time-sensitive information. Its qualities may help cover some of the gaps in your email campaigns, allowing your marketing techniques to be more effective.

Given the prevalence of mobile devices, it’s no wonder that the two strategies complement each other effectively. Understanding the greatest use cases for email and SMS marketing can help you make the most of them. Because their capabilities are complimentary, effectively using both communication platforms may result in more successful campaigns and more engaged consumers.

1. Email and SMS marketing are fully permission-based.

Whether your consumers sign up for a weekly email newsletter or check a box to get SMS shipment alerts, they are giving you permission to connect with them on various platforms. The list compiled by your organisation from these sign-ups is of greater quality than anything gathered from social media and search engine cohort builders.

Rather than bombarding your audience with adverts they don’t want to see, an email marketing and SMS strategy provides a tailored way to communicate with the appropriate people. Those that opt in are enthusiastic about what you have to say, making them ideal prospects.

Social media and search advertisements must appeal to those who are unfamiliar with your brand. SMS and email marketing ensure that your target audience is already familiar with the fundamentals of your brand. Communications for various platforms provide you greater space to establish your brand and narrative. When done correctly, even brief missives may raise customer sentiment and your company’s reputation among supporters.

Our SMS marketing platform enables you to confidently put out strong text campaigns.

2. Customer information and list expansion may be exchanged between the two.

As your email marketing campaign grows, you will be able to test and discover what sort of content generates engagement and conversion. You’ll be able to acquire insight into your subscribers’ actions and interests over time, allowing you to improve both email and SMS performance.

The subscriber list and associated information from your email campaigns may then be used to get your SMS marketing off to a strong start. Yes, you’ll still need to fine-tune your email marketing plan, but you won’t have to start from the beginning, which is a significant benefit. You may supplement the launch of your text messaging marketing with an email blast in which you ask for subscribers’ phone numbers (and consent).

Your SMS success may also help you optimize future email marketing. When you provide attractive incentives for SMS sign-up, you may broaden your reach beyond your email list.

3. Use numerous message channels to reach out to more consumers.

Some clients never want to receive another sales email. Others might be annoyed if their phone rang with a text from a shop they had previously bought from. As with any campaign, the best approach to ensure that every consumer is satisfied is to measure open and response rates before segmenting your audience based on message preferences.

When it comes to list-building, customers may not necessarily tell you which channel they prefer. They may choose one or the other since that is the first option provided to them. You may evaluate their communication preferences by allowing everyone to subscribe to both lists and then observing their interactions.

If someone does not react to any of your communications, you may not want to remove them from a list, but you may categorize clients based on open rates. Those who often click links in text messages but seldom check emails should get more texts and fewer emails. Those that skim through your messages but react to CTAs in emails should get more of the latter and just the most urgent or crucial texts. And, even if a consumer unsubscribes from all of your marketing channels, you’ll still be able to contact them through their chosen way.

4. Discover how SMS may be used for speedy answers.

SMS messages elicit fast responses, making them a great complement to time-sensitive or otherwise crucial email marketing. While individuals are more inclined to read emails on their phones, this does not guarantee that they will notice or reply to your message straight away. This isn’t the end of the world if you’re beginning a long-term sales effort. However, if you’re sending an email about a flash sale or an unforeseen opportunity, you may not receive the immediate reactions you’re hoping for.

SMS is ideal for short messages, but it is ineffective for lengthy or complicated texts. For example, when releasing a new product offering, you may need to point out specs and price information.

When this happens, integrating your email marketing with SMS is the ideal option. The average text message is answered in 90 seconds. So, whatever the offer, combining email marketing with SMS is more successful than depending just on email communications when you want immediate results.

Text messages have more characters than email subject lines, but as long as there is no need to scroll, most receivers will read it instinctively. Keep your SMS messages to 160 characters or less, and you should be OK. Depending on your aim, email and SMS messages may be linked in either way. If your organization is planning an exciting announcement for next week, you may send a text message informing prospects of what to anticipate in an upcoming email.

5. Choosing the appropriate media may enhance the client experience.

People behave differently with emails and SMS messages, and understanding this may enhance the customer experience. Consider this: When was the last time you opened a “urgent” email as soon as you received it? We’re guessing never, unless it came from your employer. What about storing a text message so you can view the link later?

A table indicating when SMS, email, or both should be used.

Email and SMS function best when used strategically – using the appropriate medium for the circumstance. This table illustrates several frequent scenarios in which you could choose email, SMS, or both.

Emails are more appropriate for long-form communications and newsletters. They are the perfect location to send non-urgent notifications or information that your clients may wish to preserve. Email will be used for the following purposes:

• Messages for transactions
• Requests for feedback
• Accounts of your people, goods, or brand
• Nurture as a leader
• Campaigns for re-engagement

Text messages are naturally brief and ideal for conveying urgent information or real-time communications that need client participation, such as:

• Reminders
• Security warnings
• Confirmations
• Notifications of shipment or delivery

Customers do not want to overlook critical information. They’ll be delighted to get anything actionable through SMS. Similarly, they’ll appreciate it if you keep the long-form information in emails, where they can read it on their own time.

Create your own email and SMS marketing campaign now

Launch a campaign before other firms jump on board with integrated email to  SMS marketing with Guni, and you’ll have continuous access to your clients’ attention – no matter where they are. Your efforts will also provide useful SMS marketing data that will help direct your campaigns in the future.

SMS’s future will provide even more methods for businesses to communicate with and sell to clients, thanks to conversational marketing and rich communication services. Text message marketing is expected to be a $12.6 billion business by 2025. That is not a statistic that any company can afford to overlook. It’s time to update your marketing plan to account for the growing use of mobile phones and shifting customer tastes.