Facebook is one of the largest social media networks in the world. Millions of users visit this social media platform on daily basis. So, it makes sense to have an impressive presence on Facebook to promote your products and services. That means, having more likes count.
Here are some of the best strategies you can use to grow likes on Facebook. Even though you can buy likes on Facebook, but these tips will help you get organic following.
Here are some tips to grow likes on Facebook:
It’s all about “you”
The user is at the center of social networks.
Everyone makes their own profile, which displays all of their friends who they believe they are. It’s all about personalizing their experience and seeing material from people and connections they care about.
In some ways, social media is a platform that encourages people to concentrate on themselves.
The reason for this is that you must recognize that users are primarily interested in content that is addressed at them. In an ideal world, this would entail tagging users and sending them a notification. Obviously, most firms will not be able to do so.
You may still benefit from this by tailoring your Facebook postings to the person who is viewing them. Simply said, use the words “you” and “your” frequently.
CTAs (calls to action) are incredibly effective tools for persuading readers to act in practically any situation. When it comes to landing page conversion rate, they are one of the most crucial elements. Because there is virtually always a discrepancy between what you want and what other people assume you want, they are extremely effective.
What do you check for when you share a link to your article on Facebook? For the reasons we discussed before, the majority of likes and shares (and possibly comments) are generated. Consider it from the perspective of a user.
Let’s pretend they click through and enjoy the information. So, what’s next? Although it may seem apparent to you that you want your work to be shared, most readers do not.
However, if you ask them to share your post if they enjoy it, it becomes apparent what you want them to do.
Many readers will gladly share your material if they enjoyed it.
Hop on trending topics early
Making your content more appealing to your existing audience is the most common strategy to increase Facebook likes and shares. Another possibility is to get a status update in front of a fresh audience eager to like and share updates.
Jumping on popular subjects is one method to do this. Users that spend a lot of time looking at trending topics are the ones who care about being the first to know about new developments. They want to like and share these posts to show their friends that they’re up to date.
When a user clicks on one of these links, they will view all of the posts that are relevant to that trend.
To appear there, you don’t need to do anything extra other than link to an article with the major keyword (the link’s anchor text) in the headline or mention it in your description.
Reduce the social competition
Prioritizing the largest social networks makes sense for many websites. Rather of attempting to gain traffic from multiple networks, focus on two or three, including Facebook.
If a reader wishes to share your article, the buttons presented will normally help them determine which network to utilize (if they have more than one). As a result, by limiting your options, you can determine where the majority of your shares will end up.
This is critical since sharing has an exponential effect. Every additional share has the potential to send a growing volume of traffic. To put it another way, getting 50 shares on Facebook is preferable to getting 5 shares on ten social networks.
The second advantage of lowering the number of buttons competing for your readers’ attention is that it may result in an increase in overall shares. There’s a classic illustration of how limiting options can boost productivity. A study was done in 1995 to see how different selections influenced jam purchases.
The researchers alternated between displaying 24 different varieties of jam and just displaying 6 jams.
Despite the fact that the 24 jam varieties drew more interest, only 3% of those who sampled a sample purchased a jar. In contrast, 30% of those who sampled one of the six jams purchased a jar.
Conversion rates increased by 1,000% when options were limited. When people are given too many options, they become overwhelmed. It becomes a headache to weigh the advantages and disadvantages of each alternative.
When you have 6-8 sharing buttons next to your material, the reader will have to spend more time and effort choose which network to share it on. Although adding sharing buttons isn’t the same as selling jam, many other content creators have discovered that adding more sharing buttons doesn’t result in more shares.