According to a research report, almost 51% of Americans prefer to shop online, and the percentage of online shoppers is increasing with each passing day. When the trend of online shopping is getting more popular and common across the world as everyone has easy access to the internet, all eCommerce websites are advised to pay great attention to their products’ images to showcase them in the best possible way. Product Photography USA serves best.
The customers’ behavior and their purchase decisions mainly depend on these product pictures uploaded on your website and other social media platforms. Being a consumer, it’s the right of an individual to judge a product by its visuals or images that they have seen online while surfing different websites before making a purchase.
Why is Product Photography Important?
Excellent photography is a key to turn the shoppers into your customers. While taking pictures of the products, every business owner needs to understand that the customer always seeks a valuable and quality product before making a purchase decision.
Product photography can be defined as the process of taking pictures or photographing by using different techniques to represent your products on the website attractively and accurately. Excellent product photography has a great power to increase conversions by tempting people to purchase your brand’s products.
Basic Principles of Product Photography
- Use a plain, consistent and clean background
- Choose between artificial and natural light
- Try to shoot from a tripod stand for good photo consistency
- Shoot a variety of pictures
- Product details must be included
When it comes to product photography USA, consistency is the key, so you need to use the same plain background for all your product images. It will help to keep your website look organized and well-maintained.
The color of the background must be chosen according to the color theme of the website and products. The primary purpose is to make your products appealing to the customers by minimizing different flaws in the image’s pictures and background.
You can use sweep while photographing the products to reduce flaws to make the visuals clear and organized. A sweep is basically a flexible sheet of paper that can be placed under the product and curves up behind the product against the walls. Sweep can significantly improve the product photography of your brand.
Product photography is basically commercial photography that aims to present your brand’s products online in the best possible way.
Amazing product photography generally involves a few significant components such as background material, proper lighting, and sharp camera focus with appropriate depth, careful editing, and beneficial camera angles.
Impact of Product Photography on E-Commerce Websites
According to a survey report, almost 21.8% of the total population around the globe shops online, which means that 1.66 billion people are online shoppers. However, the number of online shoppers is increasing with time, and more new e-commerce businesses are evolving daily, so now you have a pretty competitive market to deal with.
Following are the significant reasons why it is crucial to invest in product photography for an e-commerce business.
Builds Brand Identity
Product photography is one of the significant investments you have made for your business growth. It is a long-term investment that can help your business, known as an industry front-runner. Being a business owner, you need to put up amazing branded product photos on your website and other social media platforms that are professionally shot. It will help in communicating your business to the audiences as:
It will make your potential customers believe that your business actually cares for their requirements, fears, and desires. It will motivate them to become loyal customers who purchase your brand’s products repeatedly.
Product Photography Sets the Right Expectations
According to a survey report, 22% of the purchased products are often returned because the product looks different from the photos. Compelling people to purchase your products offline is pretty easier than online. Investing in professional product photography can help you tell your customers the story and set their expectations about what they want.
Grabs Customer Attention
In online e-commerce businesses, you cannot take your customers to the stores physically to show them the quality and features of your products. However, you can only show and convince them through the visuals you have shared on the website and social media channels.
Amazingly taken, purposeful, and effective product photography of a brand can instantly grab the attention of people and tell them your product is the best solution for the problem they may have.