Digital Marketing

Digital Marketing Agency vs. Freelancer – Pros and Cons & Tips for Choosing

Whether you develop an application or create a new website, it can be challenging to get started. Many companies consider hiring a third party to handle this work for your company. You have two options – a digital marketing agency or a freelancer. If you are confused between these two, do not worry; we have you covered.

In this article, we have discussed the pros and cons of digital marketing agencies and freelancers so that you can choose the right one depending on your requirements. Let us have a look at these critical points one by one:

Pros of hiring a freelancer


Some people think that freelancers do not have experience in their field but let us tell you that they are professionals and well-experienced. Before starting their careers in freelancing, they usually worked in various companies to gain proper knowledge and skills.

When hiring a freelancer, you must focus on your needs. Determine whether you need a freelancer to build a website, improve the SEO, or handle your social media accounts. Once this is clear, you can hire someone with the right experience level in these fields.


Freelancers understand the way they should communicate with you. They know that they will get to work with you for the long term only if they can build a good relationship with you.

Freelancers always strive to provide quality services to their clients. They are great at communication and can convince and satisfy their clients. Whether it is something related to marketing or technology, they are good at explaining all the fundamental concepts.


Freelancers only have so many projects to deal with at a time. That is why they can give your project the priority it requires. Sometimes, they work on only one project at a time when they take up big projects.


The best part of hiring a freelancer is that you can hire them even at a per-hour cost if you have less work. They do not demand a full-time salary. They do not have fixed working hours, so they are more productive than the regular office workers.

Cons of hiring a freelancer

Less secure:

The fact that freelancers are not connected to any agency gives them a lack of formal structure. They can even disappear during the work without a contract between the two parties. In such situations, there is a risk of your project getting leaked. To make sure that your project is secure, hire a reputable freelancer and make them sign a contract.

Lack of supervision:

Another drawback of hiring a freelancer is that there needs to be supervision. There is no guarantee regarding how many hours they are working on your project and the quality of their work. Also, you may have to spare some time and energy to deal with them. If you need some work to be done immediately, hiring a freelancer will not be a good idea.


Sometimes, the freelancer cannot provide you with quality work just because he doesn’t understand the nature and structure of your company’s work. He may not be able to comprehend the needs of a large company. He can also de-prioritise your project if he already has other projects.

Pros of hiring a digital marketing agency


Digital marketing agencies only hire professional marketers who have a good level of experience in their fields. They have all the skills you require to handle your projects. You don’t have to waste your time repeatedly providing them with instructions because they understand the requirements of the companies well.


Unlike freelancers, digital marketing agencies have a proper team of experts to handle the company projects. These can handle workload more effectively than a single freelancer. Even if some employees from the team are on leave, other professionals are available in the agency to work on your projects.


Communicating with digital marketing agencies is much easier as they assign different managers to talk to other clients. They usually set up monthly or weekly meetings so you can interact with the manager and learn about your project’s progress. If you feel you want to change something, you can discuss it with the manager during the meeting.

Cons of hiring a digital marketing agency


When you hire a digital marketing agency, you don’t get to choose the expert to work with. The agency allocates the marketer to each business on its own. However, if you are unsatisfied with their work, you can freely communicate with them and ask them to make the required changes.


Hiring an agency is not a good idea if you are on a budget. Digital marketing agencies are more expensive to hire than freelancers. If you have a small project and don’t want to spend so much on it, then freelancers would be a better option. However, if you have larger projects, signing a contract with a digital marketing agency would be best.


Digital marketing agencies work to make money, and they prioritise larger projects that will bring in more cash for their company. The smaller assignments are not given much priority in the agencies.

To Sum Up

Companies often need clarification about whether they should hire digital agencies or freelancers to handle their marketing work. They need to evaluate the pros and cons of hiring both before making a final decision. Check out the above points and understand which option fulfils all your project requirements without hindering your budget.

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