Latest Internet Streaming Trends for Businesses
The last year was quite a year for all of us because of the COVID pandemic. We were forced to stay at home due to the restrictions and in order to keep ourselves and our loved ones safe, we had to follow the protocols set by the government. Internet was no less than a blessing at that time and helped everyone who was stuck at home. People were doing online businesses and many did earn in the COVID pandemic because many new ideas popped up in the market. Internet was also a great source of entertainment and people who had nothing to do in this pandemic, found a hobby and spent most of their time on streaming platforms. The usage of the internet has gone to another level during the pandemic due to the streaming trend. Thanks to internet service providers like Spectrum who offer multiple internet plans to their customers so one can choose as per their needs and budget. If you are worried about your bill getting higher, you can check Spectrum bundles to make sure you get a cost-effective internet that works fine while you stream your favorite movie or if you don’t want to miss your favorite sport, all this at an optimum cost.
Everyone has a smartphone these days and even those people have an internet connection now who were not in the support of this new technology before. Streaming platforms gave great competition to the cable service provider but now it’s a one-sided game. The usage of streaming platforms is increasing every day and many people are switching to streaming services due to multiple reasons. If we see the current streaming statistics, we’ll find out that around 82% of internet traffic is composed of streaming videos. Video accessibility also plays a great role and is one of the major reasons for the increased popularity of streaming. The improvement in video quality has also increased the popularity of streaming not just among normal users but also in businesses.
Video content plays a great role when it comes to marketing and helps a lot in the growth of the business and its role is increasing in the corporate world. To give you an idea of how you can use streaming to grow your business, we have done our research and compiled some latest streaming trends.
Latest streaming trends
Some people think that streaming is only limited to videos but that’s not true. We can see a great rise in the traffic of music streaming platforms like SoundCloud and Spotify during the pandemic. We can also see a clear growth in on-demand music streaming. It’s all happening due to ease of accessibility. Almost everyone has a smartphone these days and another noticeable thing is the increasing usage of smartphones. Most people do streaming on their smartphones because it offers flexibility. The traffic is going towards streaming platforms and an average American spends around most of their free time on Youtube. Users have a strong connection with their smartphones and it’s not a luxury anymore.
- COVID role in in-home media consumption
The COVID pandemic has changed our lifestyles and is one of the major reasons why many people are using streaming platforms. There were around 4.5 billion people who were using the internet in early 2020 and the numbers increased really fast, and we can see also see a clear growth in the usage of streaming platforms not just in America but across the world. If we specifically talk about the people of America, most people have already switched from cable TV to streaming platforms and businesses are investing in these streaming platforms. Many businesses took COVID as an opportunity and made a lot of money out of it. Companies that used to make ads are now collaborating with videographers and Vloggers because they know that their audience has evolved and they spend most of their time on YouTube than cable TV. An average American has access to 3, 4 streaming platforms and spends around $90 a month on the streaming platforms. Some people use streaming services to get access to Live content, movies and some use streaming services to watch the news or listen to music.
- Live streaming on social media
In the past, people were not actually into live streaming but social media platforms like Facebook, Instagram, and Youtube have made a significant change. Now the audience can interact with their favorite celebrities and influencers through live streaming. People watch live sports on social media. Many social media pages offer their audience live streaming of concerts, events, and sports. The social media applications, which were meant to be messaging apps, are now used for multiple purposes and businesses are investing millions of dollars on social media marketing and video marketing. This interactive experience is one of the major reasons for streaming popularity not just among consumers but also among different businesses. In the lockdown situation, live streaming was a platform for many people to interact with their audience. Live streaming helped many businesses and works as a marketing channel now. You can do a live showcase of your products and services and only those people will watch it who are interested and this way you get an idea of your audience. Youtube took over Facebook and now most people spend their time on Youtube for business and entertainment as Youtube is a great medium to promote their products and services.
- Extended businesses applications
in 2021, most companies are using video streaming as a medium for the marketing of products and services. Video streaming is not just for the marketing of products or services but has found its way into different processes such as virtual doctor visits and many businesses use this medium for customer support. Video streaming helps a lot in troubleshooting product or service-related issues and is a critical element of customer support now as it contributes to the overall customer experience.
- Music streaming
Music streaming platforms like Spotify and SoundCloud have taken over the radio. Now people use music streaming platforms to listen to the music they like. Most of the audience of these music streaming platforms are young people and they have their reasons. There are multiple reasons why these streaming platforms are growing at a fast pace, as there are no lengthy advertisements or no DJs and you don’t need to request a song and wait for it. You can listen to the music which you want to and you will be getting access to all genres of music. The number of these users has been going up in the past year and people are paying every month to get access to these music streaming platforms. Many businesses are working on podcasts, as it’s also a great medium of marketing and it all depends on you, how you play with it.
Summing it up
What we have learned so far is that the changes that happened due to the COVID pandemic are now a part of our lives and streaming will be the technology that will be mostly used by people in the 21st century for multiple purposes. Social media platforms and all other video and music streaming platforms are a great source for businesses to do marketing of their products and services. Those who are doing business need to make sure that they are getting updates on all the market trends and future techniques.
