If you’re a marketer and have been looking for a great way to increase brand visibility and engagements, then hashtag campaigns are one of the greatest options to choose from.
A hashtag campaign serves several benefits for your brand. Most importantly, it helps in spreading the brand’s message all around which is not possible in simple marketing strategies.
If you have not used a hashtag campaign yet, then you are surely missing out on a golden opportunity. However, there’s no need to worry. You have landed at the right place.
This blog will give you a complete guide on the hashtag campaigns starting from what it is and what are its benefits. The later part of the blog will be covering the ideas on how to run a hashtag campaign.
So make your way to the end of this blog and get all your queries solved.
What Is A Hashtag Campaign?
As the name suggests, a hashtag campaign is a social media marketing campaign that revolves around specific hashtags. The brands create these hashtags which the users use and create a variety of content under these hashtags.
They are a great way to increase brand awareness, user engagement, and overall traffic around your brand. If you can create a successful hashtag campaign then you can easily reach out to a lot of people in one go. This is not possible with traditional promotions and marketing strategies.
You can easily increase the number of followers via a hashtag campaign. Not only this, but you can also leverage it to showcase your support towards several social issues that can run under a specific hashtag.
Now let us have a look at the benefits served by the hashtag campaign and how it is useful for you as a brand.
Benefits Of Hashtag Campaign
There are several benefits of using a hashtag campaign. They are as follows:-
Build Brand Awareness
As mentioned above, hashtag campaigns help in building brand awareness. They are a great way to spread the word about your business to a much wider audience.
This works best for small brands and start-ups too. If you do not have a huge audience interaction yet, then consider this as a life saviour option. You can create a hashtag campaign around your brand and see your brand getting more reach and targeted audiences.
Promote Your Products And Services
Hashtag tools are no doubt one of the greatest ways to increase brand awareness. But do you know that you can easily promote your products, upcoming events, services and so much more through it?
It is a super fast and effective way to gain the interest of your targeted audiences. You can collaborate with any social media influencer or celebrity per your budget and ask them to use your event’s hashtag.
By this, they can invite more followers to your brand and keep up with the excitement about the same too.
Wondering to hold a discussion among your audience about a topic? Use a hashtag campaign and get the best possible results.
The best thing is that hashtags are searchable. This makes it easy for you to search for relevant information in one place itself.
You can ask your audience certain questions and use a hashtag to keep up with the responses and discussions. Twitter chats are one good example of this.
So these were some of the benefits of a hashtag campaign. Now let us quickly have a look at the ideas on how to run a hashtag campaign.
How To Run Hashtag Campaigns
Know Your Audience
It is very important to understand your audience. Make sure what your audience wants, what kind of content they like to interact with. This gives you a structure of what type of hashtag campaign you should run.
Another important thing to keep in mind is that you need to have a clear customer persona for your target audience. By this, you will have an idea of their online behavioural pattern thereby making it easy to create a hashtag campaign to engage them.
Make The Participation Easy
As a marketer, your main motive is to get maximum engagement and participation in the hashtag campaigns you created.
To achieve this goal, it is very important to make participation in hashtag campaigns simple and easy. If you include a lot of steps and technicalities, then the participants would lose interest in the campaign.
Choose The Correct Platform
The choice of a perfect platform to launch the hashtag campaign plays a vital role. Choose the platform wisely that aligns well with your hashtag campaign’s needs and requirements.
Or instance, if your hashtag campaigns are related to pictures, then go for Instagram. If it includes texts, Twitter would be a better option.
Over To You!
When it comes to growing your brand socially over the world, hashtag campaigns are essential. So, if you want to run a successful hashtag campaign, think about the ideas above and select your hashtag properly. Whether it is about increasing user engagement or spreading awareness about your brand, hashtag campaigns are always a go-to solution for all such things.
As a marketer, if you have not run a hashtag campaign around your brand, then you have missed out on some of the golden opportunities.
This blog has a complete guide on how to leverage hashtag campaigns as a marketer. Use these tips and tricks next time and see the magic!